12.12.2013

With Instagram Direct, Facebook's Pursuit of Snapchat Is Over

Instagram-direct-launch-event-19

I was mostly wrong about Instagram's plans and also mostly right. I know, that oxymoronic statement makes little sense unless you consider that Instagram Direct, unveiled on Thursday in New York, is the very first big step into a full-scale encroachment on Snapchat's territory. It also means Facebook, to borrow a Taylor Swift lyric, will never, ever, ever bid on Snapchat again.


A couple of days ago, I predicted Instagram would unveil some sort of direct image messaging system and I almost called it Instagram Direct: "The ability to make chat-based or direct Instagrams temporary." Instagram Direct is, as I guessed, a way of sharing images "between only a group of Instagram friends or with just one other user." Read more...


More about Facebook, Instagram, Kevin Systrom, Social Media, and Instagram Direct



via Mashable http://mashable.com/2013/12/12/with-instagram-direct-facebook-snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss

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