8.25.2013

Are Food Trucks Siphoning Customers Away From Bricks-And-Mortar Restaurants?

Food trucks have soared in popularity for two very simple reasons: They allow entrepreneurial operators a relatively low-cost, small-staff way of launching a business, and they can instantly transform a food desert into a lunchtime hot spot. But are traditional eateries losing customers to this proliferation of meals-on-wheels?


Researchers spoke to people who had purchased food from a truck, asking … [More]



via Consumerist http://consumerist.com/2013/08/21/are-food-trucks-siphoning-customers-away-from-bricks-and-mortar-restaurants/


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